Ads amplify what already works
A great ad pointed at a weak profile or slow website wastes the click. That's why we get the foundation right first.
Step 3 · Grow
Ads that pay for themselves, or don't run.
We don't push ads. But when your foundation is solid and you need more volume (a new location, a slow season, a big push), we run Google and Meta ads the same way we do everything else: measured, plain and tied to booked jobs.
Where this fits
Step 1 · Get FoundStep 2 · Get The CallStep 3 · GrowStep 4 · Be Known
In plain terms
What Paid Ads: Google Ads & Meta Ads is
Paid ads for a local business means buying attention on Google (search ads that show when someone searches for what you do) and Meta (Facebook and Instagram ads that reach people in your area). Done right, they add volume on top of a strong Google profile and website. Done wrong, they burn money. We only run them when the math works.
Why it matters
Three reasons this moves the needle.
Google ads catch ready buyers
Someone searching "emergency plumber near me" at 9pm is ready now. A Google ad puts you at the top of that moment.
Meta ads build your local name
Facebook and Instagram reach people in your area before they need you, so when they do, you're the name they already know.
What we do
What we actually do for you
- Tell you honestly whether ads make sense for your business right now, and say so if they don't
- Set up Google search ads for the searches that bring real customers, targeted to your service area
- Build Facebook and Instagram campaigns using your real work, real reviews and real team
- Send every click to a page built to convert, with your AI assistant and booking ready
- Track cost per lead and cost per booked job, not just clicks
- Adjust regularly and report monthly in plain English: what you spent and what you got
What you'll see
Cost per booked jobThe only ad number that matters, reported plainly every month.
Ads that stop when they shouldIf the math stops working, we pause. We don't spend your budget to hit ours.
A foundation that makes ads cheaperA strong profile, reviews and website lower your cost per lead over time.
How you get it
How you get Paid Ads (Google & Meta)
Scoped for your business on the discovery call. Ad spend is paid to Google or Meta directly and is separate from our management fee.
Scoped on the call
Works with
Stronger together
No piece stands alone. These are the services that make this one work harder.
Step 1 · Get Found
Google Business Profile
The free listing Google shows on the map when someone nearby searches for what you do. We set it up right and keep it active every week.
Learn moreStep 3 · GrowWebsite Design & Hosting
A fast, mobile-first website built to rank on Google and AI tools, and pointed at one thing: getting the call.
Learn moreStep 2 · Get The CallAI Assistant
Answers your calls, texts and messages the way you would, and books the appointment while you work.
Learn moreQuestions owners ask
Straight answers.
Do I need ads to get found?
Usually not at first. A strong Google Business Profile, steady reviews and a clear website get most local businesses found without paying per click. Ads come in when you need more volume than that produces.
How much should I spend?
Enough to learn something in the first month, which depends on your market and what a job is worth. We'll recommend a starting budget on the discovery call and never spend more than you approve.
Google or Meta: which is better?
Google search ads catch people who need you right now. Meta ads build recognition with people in your area before they need you. Many businesses use one; some use both. We'll tell you which fits.
Can I stop any time?
Yes. Ads run month to month, and pausing is quick.
See where you stand before you decide.
Get your free visibility check, or book a discovery call. We bring the research and a sample report. You bring your numbers.
No cost. No obligation. Month to month.